American firms that are receiving federal bailouts, or are hurting in the current economy, risk alienating consumers with their continuing sports sponsorship deals, according to a new Performance Research study. Almost a third of consumers in the U.S. are paying "less attention" to corporate sponsorships today than they did a year ago. In particular, most are finding it hard to see how firms that are suffering in the current financial climate can continue to spend millions on sports sponsorships, with 62% ...